About Course
Upcoming dates: Available on request
SEO in Practice: Search Engine Optimisation is an intensive, instructor-led training programme designed for professionals who want to understand how SEO really works in practice and how to apply it to real websites. The course focuses on practical, action-oriented SEO: how to improve visibility, drive organic traffic, and support business goals rather than just learning theory or chasing algorithms.
Through live instruction, practical exercises, website reviews, and hands-on planning activities, participants learn how to approach SEO strategically, identify improvement opportunities, and prioritise changes that make a measurable difference.
Participants who successfully complete the training will receive a Certificate of Completion from London Global Centre. Training is delivered by experienced trainers with strong professional and industry backgrounds.
Course Content
Day 1: SEO Fundamentals and Website Visibility
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Introduction to how search engines work, core SEO concepts, and what “good” SEO looks like in practice.
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Understanding search intent, keyword concepts, and how SEO fits into wider digital marketing strategy.
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Reviewing key on-site elements (titles, headings, meta descriptions, internal links, basic structure) that affect visibility.
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Workshop activities focused on reviewing example pages and identifying immediate SEO improvements.