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E-Commerce & Digital Business Strategy

Categories: Digital Marketing

About Course

3-Day Intensive Live Online Training Programme

Upcoming dates: Available on request.

E-Commerce & Digital Business Strategy is an intensive, instructor-led training programme designed for professionals who want to build, improve, or scale digital commercial models. The course focuses on how to design effective e-commerce propositions, structure digital business models, and align marketing, technology, and operations around clear commercial goals.

Through live instruction, practical exercises, case-based discussions, and workshop activities, participants learn how to plan e-commerce initiatives, optimise online customer journeys, and make better strategic decisions about platforms, channels, and investment.

Participants who successfully complete the training will receive a Certificate of Completion from London Global Centre. Training is delivered by experienced trainers with strong professional and industry backgrounds.

 

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What Will You Learn?

  • Understand the core components of e-commerce and digital business models.
  • Define clear value propositions, target segments, and online customer journeys for digital offerings.
  • Evaluate platform, channel, and fulfilment options in the context of commercial objectives.
  • Identify opportunities to improve conversion, average order value, and customer lifetime value.
  • Use simple data and performance indicators to guide e-commerce and digital strategy decisions.
  • Communicate digital business priorities more effectively with stakeholders, partners, and service providers.

Course Content

Day 1: E-Commerce Foundations and Digital Business Models

  • Introduction to e-commerce and digital business models, and how they create value.
  • Understanding products, services, pricing, and positioning in an online context.
  • Mapping target customers, segments, and high-level digital journeys from discovery to repeat purchase.
  • Workshop activities focused on outlining a basic digital business or e-commerce model for a chosen scenario.

Day 2: Customer Journey, Platforms, and Conversion

Day 3: Performance, Growth, and Strategic Planning