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Digital Marketing Essentials

Categories: Digital Marketing

About Course

3-Day Intensive Live Online Training Programme

Upcoming dates: Available on request

Digital Marketing Essentials is an intensive, instructor-led training programme designed for professionals who want a clear, practical understanding of modern digital marketing. The course focuses on how key channels, strategies, and tools work together to drive awareness, engagement, and results across the customer journey.

Through live instruction, hands-on exercises, case-based discussions, and practical planning activities, participants learn how to design and manage digital marketing activity with a focus on commercial outcomes rather than theory. This programme is ideal for those who need a structured, up-to-date overview they can apply immediately in a business environment.

Participants who successfully complete the training will receive a Certificate of Completion from London Global Centre. Training is delivered by experienced trainers with strong professional and industry backgrounds.

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What Will You Learn?

  • Understand the core channels, concepts, and terminology used in modern digital marketing.
  • Map the customer journey and select appropriate digital tactics for awareness, consideration, conversion, and retention.
  • Plan and structure integrated digital campaigns aligned to clear objectives and target audiences.
  • Create and evaluate basic content, messaging, and offers for digital channels.
  • Interpret key digital marketing metrics to assess performance and identify improvements.
  • Communicate more confidently with agencies, stakeholders, and digital specialists about strategy and execution.

Course Content

Day 1: Foundations of Digital Marketing & Customer Journey

  • Introduction to digital marketing, key channels (search, social, email, web, paid media), and how they work together.
  • Understanding audiences, customer journeys, and how digital touchpoints support different stages of decision-making.
  • Defining objectives, positioning, and value propositions in a digital context.
  • Workshop activities focused on mapping a simple customer journey and identifying relevant digital opportunities.

Day 2: Channels, Content, and Campaign Planning

Day 3: Measuring Results and Improving Performance