About Course
Upcoming dates: Available on request
Social Media Marketing & Content Strategy is an intensive, instructor-led training programme designed for professionals who want to plan, create, and manage social media activity with a clear business focus. The course goes beyond “posting” and looks at how to build a content strategy, choose the right platforms, communicate with purpose, and measure what actually matters.
Through live instruction, practical exercises, content planning workshops, and real-world examples, participants learn how to create structured social media activity that supports brand visibility, engagement, and commercial objectives.
Participants who successfully complete the training will receive a Certificate of Completion from London Global Centre. Training is delivered by experienced trainers with strong professional and industry backgrounds.
Course Content
Day 1: Social Media Foundations and Strategy
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Understanding the social media landscape, major platforms, and how they support different business objectives.
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Clarifying target audiences, positioning, and the role of social media within the broader customer journey.
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Defining objectives and success measures for social activity (awareness, engagement, traffic, leads, reputation).
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Workshop activities focused on mapping where and how your audiences use social media and what that means for your brand.