Website UX & Conversion for Digital Marketing

Categories: Digital Marketing

About Course

3-Day Intensive Live Online Training Programme

Upcoming dates: Available on request.

Website UX & Conversion for Digital Marketing is an intensive, instructor-led training programme designed for professionals who want to turn website traffic into meaningful results. The course focuses on user experience (UX), conversion-focused design, and practical optimisation tactics that improve enquiries, sales, and engagement rather than just page views.

Through live instruction, practical reviews, case-based discussions, and hands-on planning sessions, participants learn how to assess websites from a user and business perspective, remove friction, and design clearer journeys that support digital marketing performance.

Participants who successfully complete the training will receive a Certificate of Completion from London Global Centre. Training is delivered by experienced trainers with strong professional and industry backgrounds.

Understand the core principles of website user experience and conversion-focused design.
Evaluate websites and landing pages for clarity, usability, and alignment with marketing goals.
Map and improve user journeys from traffic source through to enquiry, sign-up, or purchase.
Apply practical improvements to layout, messaging, calls-to-action, and forms.
Use basic data and user feedback to identify issues and prioritise optimisation work.
Communicate UX and conversion requirements more clearly to designers, developers, and stakeholders.

Course Content

Day 1: UX Foundations and User Journeys

Introduction to UX principles, usability, and how website experience supports digital marketing outcomes.
Understanding user journeys from channel to landing page, through navigation, to key actions.
Reviewing clarity of purpose: who the page is for, what it offers, and what users should do next.
Workshop activities focused on mapping user flows and identifying friction points on example pages.

Day 2: Conversion-Focused Pages and On-Site Elements

Day 3: Measurement, Testing, and Continuous Improvement

A course by

London Global Centre

Website UX & Conversion for Digital Marketing

About Course

What Will You Learn?

Course Content

Day 1: UX Foundations and User Journeys

Introduction to UX principles, usability, and how website experience supports digital marketing outcomes.

Understanding user journeys from channel to landing page, through navigation, to key actions.

Reviewing clarity of purpose: who the page is for, what it offers, and what users should do next.

Workshop activities focused on mapping user flows and identifying friction points on example pages.

Day 2: Conversion-Focused Pages and On-Site Elements

Exploring the anatomy of high-performing pages: layout, hierarchy, messaging, and calls-to-action.

Reviewing forms, trust signals, social proof, and supporting content that influence conversion.

Understanding how design, copy, and UX patterns can guide users towards key actions.

Hands-on exercises to critique and rework example landing pages and website sections for clarity and conversion.

Day 3: Measurement, Testing, and Continuous Improvement

Introduction to core UX and conversion metrics (bounce, engagement, journey completion, conversion rate).

Using basic analytics and user feedback methods to identify issues and opportunities.

Exploring simple testing and iteration approaches to improve pages over time.

Final workshop activities focused on creating a practical UX and conversion improvement plan for participants’ own sites or case studies.

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